Adsense Guides

Turning Visitor Traffic into Quality Adsense Traffic

Have you been running AdSense ads on your site and feel that you aren’t making as much earnings as you could, in most cases you’re right. Most people are frustrated that they are unable to generate the revenue they had expected.

There are many ways to turn visitor traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tweak your site’s content. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder accomplish) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.
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A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.

The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

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Most webmasters know that AdSense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tell what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

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Deciding where to place your Google ads on your web pages so that they will be most profitable, this is one of the best parts of the whole Google AdSense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many (up to 3 ads per page), what colours and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom, in the middle of the text, to the left or right?

The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse? If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first.

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